Competition is fierce in the used car arena, so how can you ensure that your pre-owned inventory stands above the rest? Success starts with the quality of your leads. AutoTrader for Independence offers products that help drive high-quality leads for independent dealers like you. In this episode of the Used Car News Podcast, host Jeffrey Belant interviews Aaron Hancock, the director of product management for automotive at Lead Venture. They discuss various topics, including the impact of the CDK Global ransomware attack, the changing marketplace, the transition to digital, the importance of security training, and the role of artificial intelligence in the automotive industry.
Chapters
00:00 Introduction
01:23 The Impact of the CDK Global Ransomware Attack
04:44 The Changing Marketplace and the Transition to Digital
08:00 Meeting Consumer Expectations for Online Car Buying
09:29 Adapting Processes and Communication Methods
12:51 The Role of DMS in the Automotive Industry
15:06 The Importance of Reputation Management
19:10 The Rapid Pace of Technology Changes and the Role of AI
21:34 Educating and Supporting Dealers in the Digital Transformation
24:18 New Products and Innovations in the Automotive Industry
27:36 Conclusion
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